London Fashion Week Men’s AW17 – The inaugural event of its name, London Fashion Week Men’s is the tenth edition of the London menswear showcase. Since its inception as a one day display of menswear at the end of London Fashion Week, LFWM has grown to be recognized as one of the most exciting platforms for menswear in the world. Previously known as London Collections Men, the event was renamed London Fashion Week Men’s to recognize its equal importance to womenswear and better engage with the consumer audience.
LFWM’s International Ambassador Hu Bing accomplished his duty as promoter of British Fashion and Brands in 4 days by attending over 25 shows, presentations, and activities while changing over 25 outfits for each respective shows, presentation and activities. Hu Bing was ecstatic to witness the return of Vivienne Westwood to the London Fashion Week scene. Hu Bing was also happy to meet up with David Beckham at the Kent & Curwen presentation, where as they talk about sports, family, culture and fashion. Other notable thanks to Andrea Kronthaler, Will.i.am, and Sadiq Khan (Mayor of London) for their contribution, support and friendship. Hu Bing and Team looks forward to the next season with great anticipation 🙂